Theoretische Fundierung Praktische Relevanz Handelsforschung PDF 8adba01ed

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Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition) PDF




: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) (Business Books) PDF




by Stephan Schiffman : Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) (Business Books)

ISBN : #0071788689 | Date : 2011-12-22

Description :

PDF-e7696 | “Stephan Schiffman can make a believer, and a winner, out of almost anyone!”―Ken and Daria Dolan, former hosts of CNN’s Dolans Unscripted All great salespeople have one skill in common: They know how to build powerful relationships that benefit everyone. Stephan Schiffman, America’s top sales trainer, has taught this maxim with impressive results to more than 600,000 salespeople at some … Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) (Business Books)


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[Pub.95RtO] Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) (Business Books) PDF | by Stephan Schiffman


Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) (Business Books) by by Stephan Schiffman

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Strategy Desire Ernest Dichter PDF 063480955

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by Ernest Dichter : The Strategy of Desire

ISBN : #1614273472 | Date : 2012-09-05

Description :

PDF-378e0 | 2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the “father of motivational research.” Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business – in particular to the study of consumer behavior in the mar… The Strategy of Desire


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The Strategy of Desire by by Ernest Dichter

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Ideas Marketing Proceedings Conference Developments PDF Da7f1119b

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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

Description :

PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) by

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Mastering Complex Sale Compete Stakes PDF 71110780a

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Mastering the Complex Sale: How to Compete and Win When the Stakes are High! PDF




by Jeff Thull : Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

ISBN : #0470533110 | Date : 2010-03-08

Description :

PDF-d428a | Praise for Mastering the Complex Sale “Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.” —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin “This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally w… Mastering the Complex Sale: How to Compete and Win When the Stakes are High!


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Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by by Jeff Thull

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Marketing Strategy Competitive Positioning Graham PDF 0e511b1cb

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Marketing Strategy and Competitive Positioning PDF




by Graham J. Hooley : Marketing Strategy and Competitive Positioning

ISBN : #0133712532 | Date : 1998-03

Description :

PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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Heist Cracking Marketing Authoring Publishers PDF 7e7744709

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The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide) PDF




by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide) by by Richard Hagen

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Global Competition Between Within Standards PDF 9a7992adb

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by Jeffrey L. Funk : Global Competition Between and Within Standards: The Case of Mobile Phones

ISBN : #033397039X | Date : 2001-11-13

Description :

PDF-8db59 | Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular fir… Global Competition Between and Within Standards: The Case of Mobile Phones


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Global Competition Between and Within Standards: The Case of Mobile Phones by by Jeffrey L. Funk

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Location Still Everything Surprising Influence PDF 79fd5114c

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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One PDF




by David R. Bell : Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

ISBN : #0544262271 | Date : 2014-07-15

Description :

PDF-b6fe1 | Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends … Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One


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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One by by David R. Bell

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Integrated Marketing Communication Creative Implementation PDF 016d7973d

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation PDF




by Robyn Blakeman : Integrated Marketing Communication: Creative Strategy from Idea to Implementation

ISBN : #1442221224 | Date : 2014-07-10

Description :

PDF-84f5d | Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. … Integrated Marketing Communication: Creative Strategy from Idea to Implementation


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Integrated Marketing Communication: Creative Strategy from Idea to Implementation by by Robyn Blakeman

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